ALEGER is a contemporary lifestyle brand rooted in authenticity, craftsmanship, and storytelling. Inspired by raw nature and the texture of experience, ALEGER creates poetic, intelligent pieces that balance minimalism with emotive expression. Every piece tells a story to be worn and lived. 

Founded in 2020, ALEGER offers timeless essentials with unexpected details, crafted from sustainably produced premium cashmere, cashmere blends, and organic cotton knits—delivered at accessible prices. Despite being a young brand, the founders’ expertise shines through in the quality of materials and craftsmanship behind each “forever design.”

Managing the entire design and manufacturing process in-house, ALEGER ensures transparency from concept to production. Its factory is audited annually to meet social compliance and technical standards, and the brand follows a strict “no waste” commitment, repurposing leftover yarn and donating samples or discontinued stock to local communities.

Creative Director Aleida Harger, born in New Zealand and influenced by global experiences in London, New York, Los Angeles, and Hong Kong, leads the brand with a vision shaped by her family’s textile roots. For Aleida, ALEGER is a canvas for storytelling—where luxurious materials like cashmere and organic cotton echo the authenticity of nature, travels, and daily life.

“ALEGER is more than clothing; it’s a collection of stories and experiences. Every piece invites you to relive moments, blending seamlessly into your life as a go-to essential and forever favourite.” – Aleida Harger.