Modström was founded in 2004 and the colourful and feminine design soon won over lots of hearts paving the way for Modström to develop into a complete brand concept. The company culture is characterised by passion for fashion and hard work, which brings a hands-on female perspective to the fashion industry.

The overall mission is not to aim Modström designs at an exclusive crowd, but rather to create a beautiful and easy-to-wear wardrobe relevant to a wide selection of women.

Modström distributes their collections to 400 retailers, who on top of the Nordic region include Holland, Germany, Belgium, Austria, Switzerland, Luxembourg and Southeast Asia.

Our collections are best described as ‘on trend’ with a high level of wearability. Colour is an important ingredient in every collection and prints are always strong. The collections have an overall clean modern look with a positive attitude. You can find your favourite everyday basics and the perfect feel-good party dress, all at a competitive price / quality ratio.

@modstrom